24 November 2008
Adidas and the International Association of Athletics Federations (IAAF) have agreed an 11-year partnership, giving the sporting goods firm world-wide sponsorship rights for all IAAF World Athletic Series events from 2009 until 2019.
Adidas will be the official athletic sponsor and licensee product supplier for IAAF during this period, which includes the 2009 IAAF World Championships next summer in Berlin.
"The heritage of the Adidas brand is closely linked with the legacy of athletics and the IAAF," said Herbert Hainer, chairman and CEO of Adidas AG. "Therefore, we are very proud to announce our new partnership with IAAF and we are looking forward to shaping the future of athletics together at all levels in the coming years."
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