GERMANY: Adidas in “biggest ever” 60th anniversary campaign

25 November 2008

Adidas is set to mark the 60th anniversary of the company registering its iconic three stripes mark with the biggest ever global brand campaign for Adidas Originals.

Using the strapline "Celebrate Originality", the campaign is set against the backdrop of a house party hosting a mix of famous names from music, fashion and sport.

Musicians such as Katy Perry and the Ting Tings join footballer David Beckham and former tennis star Ilie Nastase in the campaign, alongside designers Kazuki and Jeremy Scott.

"Adidas Originals' biggest strength and point of difference is the ability of the Trefoil brand to be a relevant part of people's lives - in whatever lifestyle they have - skater, rocker, artist, musician, sneaker-head, sports fan, whatever," said Hermann Deininger, chief marketing officer at Adidas' Sport Style division.

The ad was directed by Nima Nourizadeh, with music remixed by Pilooski.

The campaign will involve two television spots, cinema, digital, activation events and a print campaign shot by RJ Shaughnessy.

The campaign launches today (25 November) in the US, and in the rest of the world in January 2009, lasting all year.